Free enterprise, for the next generation

Honest profit making is moral.

Kids4biz is on a global quest to teach young people that honest profit making is moral — promoting free‑enterprise ideas among youth worldwide, one story at a time.

Explore the books Our mission

Our mission

Teaching kids that wealth, honestly earned, is a force for good.

Kids4biz is on a global quest to teach young people that honest profit making is moral. We promote free‑enterprise ideas among youth worldwide — helping kids see mutually beneficial exchange, and the pursuit of wealth, as tools for progress and justice rather than something to feel guilty about.

Bedtime stories about capitalism

Don't lose your children to socialism and communism!

The Johnny Profit series — now in English and Spanish — gives kids a fun, refreshing way to think about what really makes the world turn.

English

Johnny Profit

"Johnny Profit bucks convention and takes the labels of guilt and greed out of honest profit making. It shows kids the value of mutually beneficial exchange and the pursuit of wealth." — Larry Kudlow, former Director, National Economic Council

$4.99 Buy on Amazon

English

Johnny's Gold

"Johnny's Gold continues the bold and unconventional theme found in the world of Johnny Profit. It shows kids that money, rather than being the root of all evil, is a tool of progress and justice." — Larry Kudlow

$4.99 Buy on Amazon